California’s Department of Transportation, known as Caltrans, is seeking a contractor to develop and execute a statewide PR, advertising and marketing campaign.  The push, expected to have a multimillion-dollar budget, is expected to begin next month.  The goal of the stormwater public education campaign will be to motivate the public to change behavior, leading to improved water quality in California’s streams, rivers, lakes and coastal waters, according to solicitation documents. The solicitation did not include a contract end date.  “California’s waters should be drinkable, swimmable and fishable, and its coastline water should be swimmable and fishable,” Caltrans said. “However, studies have shown more than 70% of marine litter on our beaches comes from inland sources.”  PR agencies Allison and Fraser Communications were among the contractors represented at an optional pre-proposal teleconference held on March 25, state documents showed.